The one that started it all. October, 1991. One of the first ad for Kamasutra Condom featuring Pooja Bedi and Marc Robinson. More dare bare ads appeared in girlie magazine Debonair. Agency: Lintas*
A later campaign of Kamasutra featuring Viveka Babajee and Inder Mohan
Sudan.
By the end of the decade condoms were advertised something like this:
Moods ad featuring Pooja Batra. Year 1999. Agency: RK Swamy
Year 1993 Ad for MR Instant coffee (hence "Real pleasure does not come in an instant") featuring Malaika Arora and Arbaaz Khan. First appeared in Bombay Newspaper - Mid-Day. Too obviously inspired by Kamasutra campaign, and in bad way. The ad was not appreciated. But the company was happy.
Agency: Art Advertising
Year 1995 Tuff Shoe Ad featuring Madhu Sapre, Milind Soman, two bad pair of shoes and one shy python. First published in Cine Blitz and G. But the controversy started after the image appeared in a news item for Sunday Mid Day dated July 23, 1995. A women's group protested outside Madhu Sapre's house and handed her father saris. The matter later went to court.
Agency: Ambience
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